Seed to Stem has really taken on a life of its own. We are constantly changing the shop and letting it organically morph into whatever we love at the moment. Our uniqueness and knowledge of our products is important to our success. Is there a characteristic or quality that you feel is essential to success? We want people to have an experience when they enter our doors, whether our brick and mortar or under our tent at Brimfield. We truly enjoy merchandising and believe that it shows throughout the store. ![]() We are set apart as we all have great design skills and come from art backgrounds. We are very proud of our plant knowledge as well as natural history knowledge. We are known for our vast selection of plants and terrariums, our displays and installations within the shop, and our ever-changing selection of gifts, antiques, crystals, and other natural items. We believe in surrounding yourself with plants, natural elements, finely crafted goods, and objects of beauty to enhance your daily being. We want our visitors to be transfixed and transported upon entering our doors. The beauty of the juxtaposition between life and death is prominent throughout the shop. We celebrate the beauty and perfection of the natural world, boasting unusual botanicals, terrariums, natural wonders, home accessories, hand-made goods, and antiques. Seed to Stem is a carefully curated lifestyle and plant boutique. Tell us about Seed to Stem – what should we know? We were working out of my mother’s kitchen and Candace’s spare bedroom using any extra cash, time, and energy into growing our little project.Īlright – so let’s talk business. I was working as a veterinary technician and Candace was an executive assistant at a large company. In the beginning, we struggled with opening a business out of our own (empty) pockets and juggling day jobs with creating during the evening. Our road has not always been smooth, but we have always had a positive outlook and are always excited for the future and new projects. Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome? We now are so excited for our continued growth and overwhelmed by the wonderful response we have gotten. ![]() Our combined backgrounds of horticulture, art, design, and a love of nature have helped grow Seed to Stem. Candace also worked at the flower shop and loved tending to the greenhouse. I grew up in my mother’s flower shop with an attached greenhouse where my love of house-plants developed. My fiance, Kristain Solfiell became an integral part of the team, leaving his full-time job as a glass-blower as our little shop grew. When we outgrew our space there we opened our first formal retail shop in Worcester before moving to our current location in the up and coming Canal District. We decided to expanded our offerings and procured a tiny space in The Cider Mill, a large antique mall in Sterling, Ma. ![]() What started as two best friends crafting soon morphed into “Seed to Stem’. Seed to Stem came to fruition in 2011 when Candace Atchue and myself (Virginia Orlando) started making small terrariums and container gardens for local craft shows and art fairs. We’d love to hear how you got started and how the journey has been so far. Today we’d like to introduce you to Virginia Orlando.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |